{"id":6742,"date":"2019-03-25T14:02:02","date_gmt":"2019-03-25T13:02:02","guid":{"rendered":"https:\/\/mandinga.es\/archivos\/portfolio\/obertament"},"modified":"2019-06-02T17:18:48","modified_gmt":"2019-06-02T15:18:48","slug":"obertament","status":"publish","type":"portfolio","link":"https:\/\/athikagroup.com\/en\/portfolio\/obertament\/","title":{"rendered":"Obertament Campaign"},"content":{"rendered":"
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Situation<\/span><\/span><\/strong><\/h3>\n

Obertament needed to create a communication campaign that would impact society and not leave it indifferent. A concept that would create awareness about the importance of not hiding but showing your face for mental health.<\/p>\n

Work<\/span><\/span><\/strong><\/h3>\n

We developed a comprehensive awareness campaign that spread across practically all media: press, television, radio, outdoor advertisement, social networks, online marketing, landing page, street actions, testimonial videos, etc.<\/p>\n

Idea<\/span><\/span><\/strong><\/h3>\n

We created a creative concept that challenges the reader and highlights one of the main problems that arise when talking about mental health: avoid the topic.<\/p>\n

Effectiveness<\/span><\/span><\/strong><\/h3>\n

The campaign had a broad social acceptance and was much commented and shared on social networks and the media in general. According to the data collected in the post-campaign tests, “No facis com si res.” Was the most memorable campaign in the history of Obertament, achieving a high correlation between the recognition of the campaign and better behavioral intentions.<\/p>\n

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\nhttp:\/\/mandinga.es\/wp-content\/uploads\/2019\/03\/Obertament_Spot_Mandinga_1920x1080px_01.mp4<\/a><\/video><\/div>\n<\/div>\n
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http:\/\/mandinga.es\/wp-content\/uploads\/2019\/04\/Testimonial_Obertament_Mandinga_1920x1080px.mp4<\/a><\/video><\/div>\n

Project developed in collaboration with Sherwood TheBOSC.<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Situation Obertament needed to create a communication campaign that would impact society and not leave it indifferent. A concept that would create awareness about the importance of not hiding but showing your face for mental health. Work We developed a comprehensive awareness campaign that spread across practically all media: press, television, radio, outdoor advertisement, social […]<\/p>\n","protected":false},"author":1,"featured_media":6357,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6742","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_tag-ad-en","portfolio_tag-antiestigma-en","portfolio_tag-banner-en","portfolio_tag-campaign","portfolio_tag-creative-idea","portfolio_tag-creativity","portfolio_tag-design","portfolio_tag-ideas-en","portfolio_tag-mental-health","portfolio_tag-ngo","portfolio_tag-obertament-en","portfolio_tag-online-en","portfolio_tag-online-marketing","portfolio_tag-spot-en","portfolio_category-ads-en","portfolio_category-advertising-en","portfolio_category-campaigns-en"],"acf":[],"yoast_head":"\nObertament Campaign - Athika Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/athikagroup.com\/en\/portfolio\/obertament\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obertament Campaign - Athika Group\" \/>\n<meta property=\"og:description\" content=\"Situation Obertament needed to create a communication campaign that would impact society and not leave it indifferent. 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