{"id":6687,"date":"2019-03-25T12:55:50","date_gmt":"2019-03-25T11:55:50","guid":{"rendered":"https:\/\/mandinga.es\/archivos\/portfolio\/wwf"},"modified":"2019-05-17T23:47:47","modified_gmt":"2019-05-17T21:47:47","slug":"wwf","status":"publish","type":"portfolio","link":"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/","title":{"rendered":"World Wildlife Fund"},"content":{"rendered":"
\n
\n

World Wildlife Fund<\/strong>
\n<\/span>—<\/span>
\nInternational Earth Day Ad<\/span>
\n<\/em><\/p>\n

 <\/p>\n<\/div>\n

\n

Situation<\/span><\/span><\/strong><\/span><\/h3>\n

On April 22nd of each year, International Earth Day is celebrated. That same day, dozens of companies and entities take the opportunity to demonstrate their support and commitment to the environment through various commemorative announcements.<\/span><\/p>\n

Problem<\/span><\/span><\/strong><\/span><\/h3>\n

Find a creative and different way of standing out among all the tangle of similar ads that are usually published that day in the newspapers.<\/span><\/p>\n

Idea<\/span><\/span><\/strong><\/span><\/h3>\n

Publish the ad a day later, making it clear that remembering Earth only one day is not enough.<\/span><\/p>\n

Results<\/span><\/span><\/strong><\/span><\/h3>\n

In addition to the many congratulations received from the client, the media and the readers, the ad won a prize at the New York Festivals.<\/span><\/p>\n<\/div>\n

\n

\"\"<\/a><\/p>\n<\/div>\n

\n

World Wildlife Fund<\/strong>
\n<\/span>—<\/span>
\nLet’s take care of trees Ad<\/span>
\n<\/em><\/p>\n

 <\/p>\n<\/div>\n

\n

\"\"<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

World Wildlife Fund — International Earth Day Ad   Situation On April 22nd of each year, International Earth Day is celebrated. That same day, dozens of companies and entities take the opportunity to demonstrate their support and commitment to the environment through various commemorative announcements. Problem Find a creative and different way of standing out […]<\/p>\n","protected":false},"author":1,"featured_media":6366,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6687","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_tag-ad-en","portfolio_tag-advertising","portfolio_tag-award-winning-ad","portfolio_tag-campaign","portfolio_tag-concept","portfolio_tag-copy-en","portfolio_tag-copywriting","portfolio_tag-creative-idea","portfolio_tag-creativity","portfolio_tag-ideas-en","portfolio_tag-new-york-festivals-en","portfolio_category-ads-en","portfolio_category-advertising-en","portfolio_category-campaigns-en"],"acf":[],"yoast_head":"\nWorld Wildlife Fund - Athika Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Wildlife Fund - Athika Group\" \/>\n<meta property=\"og:description\" content=\"World Wildlife Fund — International Earth Day Ad   Situation On April 22nd of each year, International Earth Day is celebrated. That same day, dozens of companies and entities take the opportunity to demonstrate their support and commitment to the environment through various commemorative announcements. Problem Find a creative and different way of standing out […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/\" \/>\n<meta property=\"og:site_name\" content=\"Athika Group\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-17T21:47:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/athikagroup.com\/wp-content\/uploads\/2019\/03\/Preview_WWF_Athika_Mandinga_1000x1000_01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/\",\"url\":\"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/\",\"name\":\"World Wildlife Fund - Athika Group\",\"isPartOf\":{\"@id\":\"https:\/\/athikagroup.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/athikagroup.com\/wp-content\/uploads\/2019\/03\/Preview_WWF_Athika_Mandinga_1000x1000_01.jpg\",\"datePublished\":\"2019-03-25T11:55:50+00:00\",\"dateModified\":\"2019-05-17T21:47:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/#primaryimage\",\"url\":\"https:\/\/athikagroup.com\/wp-content\/uploads\/2019\/03\/Preview_WWF_Athika_Mandinga_1000x1000_01.jpg\",\"contentUrl\":\"https:\/\/athikagroup.com\/wp-content\/uploads\/2019\/03\/Preview_WWF_Athika_Mandinga_1000x1000_01.jpg\",\"width\":1000,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/athikagroup.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/athikagroup.com\/en\/portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"World Wildlife Fund\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/athikagroup.com\/en\/#website\",\"url\":\"https:\/\/athikagroup.com\/en\/\",\"name\":\"Athika Group\",\"description\":\"Agencia de Publicidad, Dise\u00f1o y Desarrollo de Marca.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/athikagroup.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"World Wildlife Fund - Athika Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/","og_locale":"en_US","og_type":"article","og_title":"World Wildlife Fund - Athika Group","og_description":"World Wildlife Fund — International Earth Day Ad   Situation On April 22nd of each year, International Earth Day is celebrated. That same day, dozens of companies and entities take the opportunity to demonstrate their support and commitment to the environment through various commemorative announcements. Problem Find a creative and different way of standing out […]","og_url":"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/","og_site_name":"Athika Group","article_modified_time":"2019-05-17T21:47:47+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/athikagroup.com\/wp-content\/uploads\/2019\/03\/Preview_WWF_Athika_Mandinga_1000x1000_01.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/","url":"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/","name":"World Wildlife Fund - Athika Group","isPartOf":{"@id":"https:\/\/athikagroup.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/#primaryimage"},"image":{"@id":"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/#primaryimage"},"thumbnailUrl":"https:\/\/athikagroup.com\/wp-content\/uploads\/2019\/03\/Preview_WWF_Athika_Mandinga_1000x1000_01.jpg","datePublished":"2019-03-25T11:55:50+00:00","dateModified":"2019-05-17T21:47:47+00:00","breadcrumb":{"@id":"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/athikagroup.com\/en\/portfolio\/wwf\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/#primaryimage","url":"https:\/\/athikagroup.com\/wp-content\/uploads\/2019\/03\/Preview_WWF_Athika_Mandinga_1000x1000_01.jpg","contentUrl":"https:\/\/athikagroup.com\/wp-content\/uploads\/2019\/03\/Preview_WWF_Athika_Mandinga_1000x1000_01.jpg","width":1000,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/athikagroup.com\/en\/portfolio\/wwf\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/athikagroup.com\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/athikagroup.com\/en\/portfolio\/"},{"@type":"ListItem","position":3,"name":"World Wildlife Fund"}]},{"@type":"WebSite","@id":"https:\/\/athikagroup.com\/en\/#website","url":"https:\/\/athikagroup.com\/en\/","name":"Athika Group","description":"Agencia de Publicidad, Dise\u00f1o y Desarrollo de Marca.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/athikagroup.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/athikagroup.com\/en\/wp-json\/wp\/v2\/portfolio\/6687"}],"collection":[{"href":"https:\/\/athikagroup.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/athikagroup.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/athikagroup.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/athikagroup.com\/en\/wp-json\/wp\/v2\/comments?post=6687"}],"version-history":[{"count":0,"href":"https:\/\/athikagroup.com\/en\/wp-json\/wp\/v2\/portfolio\/6687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/athikagroup.com\/en\/wp-json\/wp\/v2\/media\/6366"}],"wp:attachment":[{"href":"https:\/\/athikagroup.com\/en\/wp-json\/wp\/v2\/media?parent=6687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}