WWF

Situation

On April 22nd of each year, International Earth Day is celebrated. That same day, dozens of companies and entities take the opportunity to demonstrate their support and commitment to the environment through various commemorative announcements.

Problem

Find a creative and different way of standing out among all the tangle of similar ads that are usually published that day in the newspapers.

Idea

Publish the ad a day later, making it clear that remembering Earth only one day is not enough.

Results

In addition to the many congratulations received from the client, the media and the readers, the ad won a prize at the New York Festivals.