Stella Artois

Periodically, the Stella Artois brand guidelines manual for POCMs (Point of consumer market) is updated with the purpose that its Brand Visual Identity (VBI) presents itself with a renewed, consistent and unified expression to the consumers of the different global markets.

“Evoke timeless and effortless beauty” was the concept transmitted to us, and our work consisted of the global design of the different elements that make up the ON / OFF Premise of Stella Artois at the point of consumption (POC).

Project developed for Bridger Conway Bs As.