Menthoplus

Menthoplus is a refreshing hard candy with a perfect balance between freshness and flavor. The brand belongs to Arcor Group, a multinational company which develops leading products reaching over 120 countries.

The objective of this project was not just one, but several: rejuvenate the brand image, improve readability and achieve a more significant impact at the point of purchase. The main drivers of the category are freshness and taste, so the design sought to reflect a balance between both concepts

The reaction of the consumers was extremely positive, highlighting above all the appetizing flavor and dynamism that the new packs transmit.

The brand is present in Argentina, Paraguay, Uruguay, Bolivia, Chile, Ecuador, and Central America.